When using platforms daily, if you find frequent promotional, event, or market push emails bothersome, you can choose to unsubscribe to keep your inbox clean. This article introduces how to properly unsubscribe from marketing emails and how to prevent accidentally blocking important security notifications in special cases.
1. Standard Unsubscribe Process
For the vast majority of marketing emails, you can unsubscribe directly using the following two most common methods:
Method 1: Use the Inbox "One-Click Unsubscribe"
Open the email in mainstream email clients like Gmail or Outlook. If blue "Unsubscribe" text appears next to the sender's name, simply click it and confirm.
Method 2: Click the Unsubscribe Link at the Bottom of the Email
Scroll to the very bottom of the email and find the smaller "Unsubscribe" link. Clicking it will redirect you to the platform's preference settings page; check the option to turn off marketing pushes.
2. Key Precautions When Unsubscribing
When platforms send marketing ads and security verification codes (such as login verification or deposit/withdrawal notifications) using the same sender email address:
Do not globally unsubscribe from the sender: Clicking unsubscribe may lock the entire email address, resulting in an inability to receive verification codes later on.
Do not add the sender directly to the blacklist or mark as spam: This will cause all subsequent security-related emergency notifications to be automatically rejected by the email provider.
3. Bonus Tip: How to Block Only Ads While Retaining Security Verifications?
If you encounter the situation above where "the sender email address does not differentiate types," but you still want to thoroughly filter out ads, you can try a lightweight inbox rule filtering method (using Gmail / Outlook as examples):
Create a Filter/Inbox Rule: Go to inbox settings and add a rule targeting the sender's domain for that platform.
Set "Block Ads Only" Conditions:
Include terms (Marketing terms):
"Raffle" OR "Event" OR "Perks" OR "Limited Time"Exclude terms (Security Whitelist):
"Verification Code" OR "Real-name Authentication" OR "Withdrawal" OR "Login"
Set Action: Select "Skip Inbox (Archive)".
This way, advertisements containing marketing keywords will be automatically muted and archived, while emails with verification codes and login information will still arrive in your inbox normally.